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04/08/96 Written by Mass DosageThe need for a South African musical Revolution.
Record company executives need to open both their eyes and their minds to the powerful messages being freestyled by undiscovered talents countrywide. America has proved that the music industry is a way for people like this to escape from the poverty they are often surrounded by, and they in turn help others out from the killing fields. But if no money is invested in the first place this cycle will never start and they will either starve along with their talent, or turn to other means of survival. The South African music industry needs a wake-up call so that it will finally realise that Hip-hop is an art form that is here to stay (it's over 18 years old now and gets bigger every year) and what's more, it can generate money - just ask Biggie Smalls and Dr. Dre how they went from ghetto rags to suburban riches. America may be the place where Hip-hop originated , but that does not mean that we have to follow their rules. Hip-hop is about breaking away from rules and convention, and this is desperately needed in order to create our own unique local style that doesn't sound like a poor imitation of somebody else's. No American Rap groups have ever come to tour the "Motherland" so why should we try to copy their every move and sound? The most respected groups in this biz are the ones who have had the confidence to do something different - Public Enemy starting the black consciousness movement, N.W.A. setting it off on the gangster tip, KRS-One teaching knowledge, Gang Starr experimenting with Jazz, Das EFX with the diggedy, and the Wu-Tang clan Kung Fu kicking Rap into the next decade.
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